founder

For over a decade, I’ve led one of the most respected talent management agencies in international sport; a full-service agency known for shaping athlete careers, engineering headline making campaigns, and navigating the complexities of athletes competing at the highest level. From Olympic podiums to front-page features, my career has bridged sport, media, fashion, and business, pairing elite talent with global brands, launching and managing landmark events around the world, and advising on high-stakes reputation management.

I specialise in:
– Athlete representation and sponsorship strategy
– Brand partnerships and commercial development
– Crisis comms and narrative repositioning
– PR strategy and stakeholder messaging
– Creative negotiation and licensing
– Building high-performance teams across borders

_Creative photography and campaign planning

I think I would be described as a sharp communicator, dealmaker, and brand guardian as I bring an intuitive understanding of reputation; both personal and corporate. I’ve worked in the music industry, film, sport, and publishing for more than 20 years, with a strong record of connecting people, ideas, and platforms as well as brokering over a hundred sponsorships / endorsements.

A SNAPSHOT

attended University in Manchester and in Spain - BA Honours

worked in PR for Sally Fischer Public Relations in New York City

worked in London for music publishers and record labels for eight years as a music supervisor

worked for Universal Music, BMG Publishing, Sony Music, Warner Bros Film

have had three books published for clients

have represented one / several athletes at every Olympic Games since London 2012

Currently have 17 clients across the world as of 2026

Have lived in Manchester, London, New York, Madrid and many other places

Relocated back to my hometown in 2024 where our House is now based

Currently building House of the Broken Line alongside managing our agency

Use Artificial Intelligence platforms extensively across both businesses