For over a decade, I’ve led one of the most respected talent management agencies in international sport; a full-service agency known for shaping athlete careers, engineering headline making campaigns, and navigating the complexities of athletes competing at the highest level. From Olympic podiums to front-page features, my career has bridged sport, media, fashion, and business, pairing elite talent with global brands, launching and managing landmark events around the world, and advising on high-stakes reputation management.
I specialise in:
Athlete representation and sponsorship strategy
Brand partnerships and commercial development
Crisis comms and narrative repositioning
PR strategy and stakeholder messaging
Creative negotiation and licensing
Building high-performance teams across borders
A SNAPSHOT
I’ve worked in the music industry, film, sport, and publishing for more than 20 years, with a strong record of connecting people, ideas, and platforms as well as brokering over a hundred sponsorships / endorsements.
attended University in Manchester and in Spain - BA Honours
worked in PR for Sally Fischer Public Relations in New York City
worked in London for music publishers and record labels for eight years as a music supervisor
worked for Universal Music, BMG Publishing, Sony Music, Warner Bros Film
have had three books published for clients
have represented at least one athlete at every Olympic Games since London 2012
currently building House of the Broken Line alongside managing our Talent agency
use Artificial Intelligence platforms extensively across both businesses
